An organization whose sole mission is to build a non-awful umbrella.

Have you ever had a happy experience with an umbrella? Have you ever seen a person wielding an umbrella in a storm, and not drenched from head to toe? It seems like the only thing umbrellas are really good for are slowing you down, and breaking.

This organization’s sole purpose is to start the design from scratch has, and build rain repellant that isn’t crap.